VR 360 degree videos is a booming trend in the world of video production, during the pandemic we saw tours being offered through VR headsets as well as museums and other attractions. They are immersive and offer a more realistic experience for the viewer than a fixed VR experience.
The immersive nature of these videos makes them ideal for many different industries, including retail, real estate, education, tourism, entertainment and more.
These types of videos are a great way to promote a product or service, especially in the tourism industry. It allows viewers to see what it would be like to visit the location and gives them a sense of what it would be like before booking their travel.
It is also an excellent way for companies to show their products or services in action without purchasing expensive equipment and hiring actors. In this article, we will discuss everything about VR 360 degree videos.
360 VR Content
The era of 360 VR content is here. VR has been around for a number of years, but it’s only now that we are seeing the technology become more affordable and accessible to the general public.
360-degree VR comes in a variety of forms, including live and previously taken video or real-time, real-time rendered 3D games, and pre-rendered computer graphics visuals (CGI).
Events filmed on video in the real world necessitate many cameras to record the surrounding area. While this type of VR may be set up by several people using numerous similar cameras, creating depth requires two cameras per view and a lot of hard post-processing and editing.
When viewing 360 VR material on a smartphone, there are two options: 360 modes and VR mode. 360 mode is the ability to see material on a device’s screen without the usage of a headphone. The content also reacts to device motion and human touch.
What’s the Difference Between 360 VR and In-VR?
The difference between the two forms of content lies in the level of immersion they offer. 360 VR content provides an immersive experience that can be enjoyed on any device without the need for a headset. On the other hand, In-VR requires a headset to be fully experienced and offers an even more immersive experience than its counterpart.
In-VR content also lets the customer not only see in any direction but also walk about the simulated area. In other words, viewing 360 VR material is similar to seeing digital photographs or movies, and viewing in-VR content is identical to viewing content through a video game, which also helps to move around the simulated world using a video game controller.
Benefits and Uses of VR 360
VR 360 Degree is a new technology that opens up a whole new world of possibilities for people to experience.
VR 360 Degree can be used in many different ways. It can be used for entertainment, education, or business purposes. Our imagination only limits the use cases of VR 360 Degree.
Let’s discuss the Benefits and Uses of VR 360 Degree in detail.
1. An optimal way to do Social Media Marketing and bridge the gap between online and offline
VR 360 degree videos are a great way to market your product. They provide the consumer with a first-hand experience of what it’s like to use your product. Plus, they’re more engaging than traditional videos that can be watched from any angle.
Brands may employ 360 VR to broadcast on various social media such as Instagram or YouTube. In fact, these two platforms have among of the largest 360 VR libraries available. Many firms have taken advantage of these platforms to market their services. Clash of Clans, for example, posted a 360 video on YouTube that received millions of hits and provided fans a peek of what it’s like to be in the thick of an attack in Clash of Clans.
2. Helps in Consumer Satisfaction
Companies fight for customers’ attention when they make a significant effort to post new types of media and information; on that point, a little bit of hard work creates a big difference. Posting fresh material shows your viewers that you are constantly evolving.
With the introduction of VR 360 Degree, the customer can now experience the product more interactively.
As VR 360 degrees become more popular, companies are putting them to use for marketing purposes. They use it to create interactive experiences that allow consumers to explore their products before buying them.
According to a new study, VR 360 degree media investment will pay dividends in brand equity and increased sales over the next few years. VR 360 Degree allows customers to feel like they are in the store and try on clothes or pick out furniture. This helps them make a more informed decision about their purchase.
3. VR 360 Degree Advertisements
360 Virtual Reality Ads are a brand-new premium ad type that can be offered within today’s digital advertising environment. Because it makes use of 360 and virtual reality technologies, the ad’s content adjusts to user movement. This is not like typical advertising.
In fact, VR offers a unique opportunity for brands to create memorable experiences with their customers and potential customers throughout their lifetime. It also helps them build trust and credibility by exploring products in detail before purchase.
It has been reported that companies like Coca-Cola, Samsung, and Audi are already using VR to showcase their products to customers. It also helps them better understand the customer’s needs and preferences which can be used to make more informed decisions.
Google introduced a new statistic called the engagement rate, which determines whether people tilt or swipe their phones around, which was more significant than the view-through statistics for the 60-second 360° ad. In summary, even if individuals did not watch 30 seconds or more, the 360 commercial increased engagement through connections.
Who should go for VR 360?
VR is a new technology that is still in its infancy. It has the potential to change how we interact with the world and each other.
The first question you should ask yourself before choosing the VR 360 is, who am I? If you are someone who loves to explore new things, then VR 360 might be for you.
With this technology, you can create the virtual world you want to be in. You can also share your virtual world with other people who have VR 360 and explore their worlds. This new technology offers an immersive experience for both the viewers and the creators of the content.
Applications of VR 360
With the advancement of technology, VR 360 has been used in various applications. The following are some of the applications of VR 360.
Some industries have started to use VR 360 videos in their marketing campaigns. For example, some companies use VR 360 to show a product or service in a virtual environment. This way, people can imagine what it would be like if they were there themselves.
Another application is for educational purposes. Students can use VR 360 to learn about historical events or places they cannot visit in real life.
VR 360 can also be used for social media marketing and advertising purposes. For example, some companies post their products on Facebook to link to the corresponding YouTube video, which is compatible with the latest technology and available on any device.
Apart from that, VR 360 is also used in architecture, art, engineering, military training, etc. It can also provide customers with a more immersive experience of an event or product. It provides an overall view of the scene from every angle, which can be seen on a smartphone or tablet by rotating it in any direction.
VR 360 videos are making the experience of watching a video more immersive. The viewers can get the feeling of being in the video and they can see everything around them. Hope that this article has helped you understand what VR 360 is and some of its potential. What are your thoughts on VR 360? Let me know in the comments or reach out to me!