With technological advancements continuing to develop at an unprecedented pace, deciphering and analysing the digital landscape to determine when, if and how these emerging technologies will impact businesses is increasingly difficult.
While the natural evolution of the market used to be a reliable indicator of progress, the solutions to the challenges of Covid-19 and the continuing pressure of a global supply chain crisis, mounting inflation, environmental concerns and new net-zero regulations have both accelerated and destabilised the global tech community.
Augmented reality (AR), virtual reality (VR), extended reality (XR), and the metaverse are terms you’re probably hearing more and more. They’re also all interrelated, with AR and VR being specific types of XR and the metaverse referring to the virtual world made possible by these innovations. These technologies have not yet reached their peak potential. Each has only just begun to see adoption and use cases in the real world.
Despite this, we know that these trends are primed for success because they are applicable to our everyday lives. They provide us with new ways to experience the world and improve it at the same time. The way that AR, VR, XR, and the metaverse will impact our future is extensive and positive, so let’s take a look at how these emerging technologies can help reshape our planet and society for the better.
AR and VR in the Real World
Virtual reality is the creation of digital environments that we can experience through headsets and computers. On the contrary, augmented reality places generated graphics in the real world, where AR users view these artificial graphics in the real-world environment using a device like their phone. Both applications include video games, education and training, and tourism. AR and VR in the real world are still a work in progress, but they show great promise.